The sign in the center reads: "The bathing hours on the beach are 11 to 1 during which expert Life Guards & Boatmen are provided for the safety of Casino Guests. Please be guided by their advice when entering the water. Geo. E. Anderson Supt."
In the foreground, a messenger from Alligator Joe reminds the tourists of his daily performance at 3:30.
The shoreline is lined with beach chairs topped with awnings (for the less adventurous.)
(Photos- Library of Congress/Detroit Publishing Collection)